Demand systems for ProServe partners
We build pipeline for partners.
Where you're stuck
Your pipeline runs on luck, vendor's paper, or time you don't have.
Referrals don't scale.
Your best deals came from people who already knew you. But referrals dry up, they don't repeat, and your next one can't be planned.
Vendor leads aren't yours.
A vendor lead is the vendor's relationship. The deal runs on their paper, not yours, and if it's not your contract, you don't own the customer.
Building it yourself is another job.
You're built to deliver, not to build demand systems. Doing both is like running two companies, and delivery is what wins you the next client.
Why Zystems
A team that builds it for you.
Not software you have to learn, staff and run. People who've done this before, doing the work.
01
Done for you, by experts.
Demand people who've built pipeline for ProServe partners run your system continuously, with AI doing the heavy lifting. There's no platform to learn or hire for. Your team just gets the leads.
02
From target list to booked meeting.
We cover the whole funnel, from the accounts you should target, to a meeting on your rep's calendar.
03
Every channel, run together.
Outbound infrastructure, paid media, social and offers, orchestrated as one system instead of four vendors.
How it works
Four parts, one demand system.
Four parts that run as one system, from the accounts worth targeting to a hot lead on your rep's desk.
01 · Heat model
A custom model built from the customers you've already won: fit, intent triggers and the thresholds that decide what happens next.
02 · Audience building
We apply the model continuously: score your list, find net new accounts that match and map the buying group inside each one.
03 · Demand plays
Plays across email, paid media, social and offers, set by heat, until a buyer books a demo or scores hot.
04 · Hot lead handoff
Every lead arrives in your CRM with the score explained, a talk track and the buying group mapped.
90 days, then the keys.
This is what lands with your reps: a hot lead in your CRM, with why they're hot, who else is involved and how to open the conversation.
Holistic, not piecemeal. We do the work and hand over the system. No tools for you to evaluate, infrastructure to setup, or people to hire. Everything is done for you.
Contact data runs through your own tools. If you don't have any, we provide them at additional cost.
90 days, everything included
Win one proserve engagement and Zystems pays for itself.
What you own at day 90
Everything we build lives in a private repo that's handed to you.
your-demand-system · private repo
heat-model/
Your heat model, built and tuned
audiences/
Your audience, found and scored
plays/
Demand plays across email, paid media, social and offers
handoff/
Hot leads in your CRM, with the context to act
infrastructure/
Domains, mailboxes and ad accounts, set up and warmed
README.md
How it all runs, so your team can keep going
What clients say.
Use cases.
Point Zystems at whatever you're solving for now.
Use case 01
Build pipeline in a new territory or vertical, where nobody knows you yet.
Use case 02
Reach the accounts in a buying cycle before a form is ever filled in.
Use case 03
Stop waiting on vendor leads and source pipeline that's yours.
Use case 04
Put pipeline behind a new offer or practice while the launch is fresh.
Use case 05
Break into the accounts on your vendor list, one buying group at a time.
Anything else, ask us on the call.
Does Zystems guarantee a certain number of leads?
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No, and be wary of anyone who does. A guaranteed number usually buys you names that match your ICP, with nothing to say they're in a buying cycle, doing research or have a pain worth solving. Lead volume depends on your market, your offer and how many accounts are in it. What we commit to is the system: the model, the audience, the plays and the handoff, built and run for 90 days, with every lead reported as it lands. On the call, we'll give you an honest read on what your market can support.
Is Zystems an agency?
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Not in the usual sense. An agency rents you its people and keeps the machine. We build a demand system for your practice, run it for 90 days, then hand the whole thing over in a private repo. You keep the model, the audience and the plays whether or not you keep us.
How long is a system engagement?
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Ninety days. Weeks 1 to 2 are onboarding, the first plays go live in weeks 3 to 4, and months 2 and 3 refine and tune. At day 90 you get the keys, or we keep running it for the next six months.
What does Zystems build for me?
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Four parts that work as one system: a heat model that says which accounts to target and when, an audience of the real accounts and people inside them, demand plays across email, paid media, social and offers, and a handoff that puts hot leads in your CRM with the context to act on them. Plus what sits underneath: domains, mailboxes, ad accounts and rep alerts.
Who gets the most value out of Zystems?
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ProServe partners and ISVs who've grown on referrals and vendor leads and want pipeline they source themselves. It fits best when you know what you sell and who you've won, and want a repeatable way to find more of them, in a new market, behind a new offer or inside a named list.
Book a strategy call. We'll look at where your pipeline comes from today and give you an honest answer on whether a system would pay for itself.
